{"id":5801,"date":"2024-08-19T06:34:21","date_gmt":"2024-08-19T04:34:21","guid":{"rendered":"https:\/\/its-owl.de\/news-events\/news\/learning-from-customer-feedback-dmg-mori-improves-training-and-products-with-automated-analysis\/"},"modified":"2024-08-19T06:34:21","modified_gmt":"2024-08-19T04:34:21","slug":"learning-from-customer-feedback-dmg-mori-improves-training-and-products-with-automated-analysis","status":"publish","type":"news","link":"https:\/\/its-owl.de\/en\/news-events\/news\/learning-from-customer-feedback-dmg-mori-improves-training-and-products-with-automated-analysis\/","title":{"rendered":"Learning from customer feedback: DMG MORI improves training and products with automated analysis"},"content":{"rendered":"
\n

The DMG MORI Academy, a wholly-owned subsidiary of DMG MORI, is the world’s largest CNC trainer and trains over 20,000 participants in the use of CNC machine tools every year. CNC (Computerized Numerical Control) machines are computer-controlled machines that can automatically produce components with high precision and in complex shapes. Despite conducting customer satisfaction analyses (CSA) directly after the training courses, the DMG MORI Academy wants to establish a systematic, standardized process for integrating the knowledge gained into product development. In the it’s OWL project ‘Data-based product management (product.intelligence)’<\/a>, the company is therefore working on overcoming these challenges as automatically as possible and effectively integrating customer feedback into the optimization processes. <\/p>\n<\/div>\n

The DMG MORI Academy is therefore faced with the challenge of carrying out customer satisfaction analyses systematically and downstream. “A systematic, standardized process and integration of the findings into further product development are not yet in place. In addition, there is currently no downstream KZA that could provide us with valuable conclusions about the relevance of existing training content,” explains Dr. Rinje Brandis, project manager at the DMG MORI Academy.<\/p>\n

\n

What does DMG MORI do?<\/strong><\/span><\/p>\n

DMG MORI is a leading global manufacturer of high-precision machine tools and is represented in 43 countries – with 116 sales and service locations, including 17 production plants. In the “Global One Company”, more than 13,000 employees drive the development of holistic solutions in the manufacturing environment. <\/p>\n<\/div>\n

Customer feedback to improve training content and products<\/h2>\n

The aim of the ‘product.intelligence’ project for DMG MORI is therefore to develop a tool for the systematic and downstream implementation of these customer satisfaction analyses. Dr. Brandis emphasizes: “We want to record customer feedback even more systematically and integrate it into the optimization processes.” These measures are intended to ensure a continuous flow of customer feedback into the development of training content, which will lead to the ongoing optimization and adaptation of training products to market requirements. However, various challenges need to be overcome. These range from data protection aspects to technical challenges, such as the connection to the customer relationship management (CRM) and learning management system (LMS) in the current Group structure. <\/p>\n

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Why customer satisfaction analyses are important for companies<\/strong><\/span><\/p>\n

Customer satisfaction analyses are crucial for companies as they provide direct feedback on product quality and customer service. These analyses make it possible to identify weaknesses and make targeted improvements, which in turn strengthens customer loyalty and creates a competitive advantage. Continuous optimization based on customer feedback can also sustainably improve the company’s reputation. <\/p>\n<\/div>\n","protected":false},"author":8,"featured_media":5184,"template":"","newskategorien":[79],"class_list":["post-5801","news","type-news","status-publish","has-post-thumbnail","hentry","newskategorien-from-our-projects"],"acf":[],"yoast_head":"\nLearning from customer feedback: DMG MORI improves training and products with automated analysis - it's OWL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/its-owl.de\/en\/news-events\/news\/learning-from-customer-feedback-dmg-mori-improves-training-and-products-with-automated-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning from customer feedback: DMG MORI improves training and products with automated analysis - 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