Next Reality: How virtualization is changing products, processes and business models
Products are developed digitally, processes are simulated in real time and customer relationships are established via immersive experiences. For companies, this means that if they want to remain competitive in the future, they not only need to understand virtualization technologies – they need to use them in a targeted manner. However, in view of the growing variety, many lack orientation: Which technology brings real added value? And where is it worth getting started? This is precisely where the new Stratosfare study comes in – and provides a practical system for strategically anchoring virtualization in the company.
The study focuses on a simple but effective model: virtualization is based on three building blocks – capturing the real world, creating virtual spaces for analysis and collaboration, and providing access for people through suitable technologies such as smartphones, AR or VR glasses.
Based on this structure, companies can systematically decide what they want to virtualize, which technology is suitable and what a sensible start looks like. The study is supplemented by specific use cases, an overview of relevant technology trends and a selection of convincing start-up solutions that can be put directly into practice using the venture clienting approach.
The presentation of the study in Re-Live
“Virtualization offers companies enormous potential to further develop products, processes and business models,” says Dr. Martin Rabe, Head of Stratosfare. “But this requires a clear overview of where to start and how to use the right technologies in a targeted manner.”
Experience technologies, evaluate potentials
What are the benefits of virtualization in practice? Which solutions really work – and how does it feel? This is exactly what around 30 participants were able to experience at the Stratosfare event “Next Reality” in Paderborn. Under the motto “Explore XR”, Fraunhofer IEM and various start-ups presented applications from virtual reality, augmented reality and 3D visualization.
Whether virtual training environments, immersive product presentations or remote maintenance with AR glasses: the examples showed how virtualization can be integrated into existing processes even with limited budgets – and save time, costs and resources in the process.
From trial and error to implementation: Venture clienting as a path
Technology alone is of little use if it does not fit into the company. This is why Stratosfare pursues the venture client model: established companies test promising start-up solutions in clearly defined pilot projects, without involvement and without lengthy integration. This reduces risk and accelerates innovation.
Companies such as Claas, GEA, Melitta, Miele and WAGO are already using this model and report noticeable effects: shorter innovation cycles, faster implementation, better fitting solutions. The key lies in the structured process: from scouting and proof of concept to the decision on integration or purchasing.
About Stratosfare
Stratosfare is a platform and service provider that enables companies to work with startups – and thus turns companies into venture clients. We support companies in the introduction and scaling of venture clienting – from the identification of suitable startups to scouting and the management of pilot projects. Through our global network of startup hubs, we provide companies with our own studies and the latest trends and startups in areas such as artificial intelligence, robotics and sustainable materials. Stratosfare is part of it’s OWL.
More information at www.stratosfare.de
Impressions of the event
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