it’s OWL: realignment of the leading-edge cluster with a new brand identity

Industry.Zero’ brings the topic of sustainability into focus: “With our focus, we want to support companies in the industrial and sustainable transformation of their business models,” says Günter Korder, Managing Director of it’s OWL. For more than ten years, it’s OWL has developed solutions and applications in around 500 projects on topics such as artificial intelligence and intelligent product development, thus supporting companies with digitalization. It’s OWL is building on its expertise as the largest initiative for Industry 4.0 and, as a ‘competence network for Industry.Zero’, aims to make OstWestfalenLippe a model region for sustainable value creation. The foundation of the new brand identity is a new overarching and uniform design. The themes of it’s OWL are presented in a new color scheme, new typography and with a small adaptation of the it’s OWL logo. The apostrophe has a new look and feel and is a stylistic element of the new design. Another stylistic element is a three-dimensional net that has only one side and edge. It symbolizes the cohesion, flexibility and continuous development of our network. The new design also incorporates the new campaign logo ‘Industrie.Zero’ with the slogan ‘Sustainability through technology’. Industrie.Zero’ describes the program for the coming years, it’s OWL is the sender as a competence network.

Curious?

You can experience the new corporate design for the first time in our current annual report and from now on every day on our social media channels such as LinkedIn, Twitter, Facebook and YouTube. To coincide with our biggest appearance of the year, at the OWL joint stand at the Hannover Messe from April 22 to 26, we will be presenting our new website. You can look forward to it. Find out more about ‘Industrie.Zero’: www.its-owl.de/industriezero